Crafted from scratch by P&W, Addo Play introduces Xceler8, a brand pulsating with a dynamic range of officially licensed, intricately detailed replica radio-controlled vehicles that immerse you in the heart of the action.
P&W, commissioned by Addo Play, embarked on the journey of crafting a brand for the exhilarating world of scale vehicles, where adventure lurks at every twist and turn! P&W's visionary expertise not only defined Xceler8's identity but also birthed its unforgettable name. Our mission? To infuse the brand with an aura of boundless energy, cutting-edge technology, and unwavering assertion.
P&W's creative prowess in the Xceler8 project has been pivotal in defining the brand's identity and guaranteeing its triumph in the market. P&W's innovative identity design and scrupulous focus on packaging execution across a diverse product range have imbued the brand with vitality, daring, and exhilaration. Through our adeptness in branding and design, P&W has crafted a unified and captivating visual language that strikes a chord with enthusiasts spanning ages 6 to 66.
This creative prowess not only elevates the allure of Xceler8 but also sets it apart from competitors, causing it to command attention on store shelves and captivate consumers. P&W's contributions have propelled Xceler8's image and visibility, positioning it favourably to allure a broad audience and stimulate sales, solidifying its status as a must-have option for scale vehicle enthusiasts worldwide. With Addo Play's affiliations with The Entertainer and its extended collaboration with Tesco, Xceler8 is poised to become a household name.
