An elegant and sophisticated branding solution that achieves stand-out differentiation in the growing VMS category.
A distinctive identity and packaging design solution was required for VITASMART, a new range of scientifically backed D-mannose female supplements. The brand needed to compete successfully in the growing VMS market, currently worth £500m in Britain alone. P&W’s approach was to express the product’s premium, natural credentials via a strong yet sensitive approach.
An elegantly simple brand marque, a ‘V’ with wings, expresses the freedom from pain women will experience as a result of taking the supplements. A metallic rose, metallic silver and white colour palette, and clear pack communications help take the brand to the next level, helping ensure VITASMART is the go-to brand for women looking to relieve UTI symptoms.
VITASMART’s founder, Oxford-educated medicinal chemist Dr Samira Alishahi, is confident that the innovative, creative and strategic approach P&W has taken for her range of 100% traceable supplements will ensure its commercial success.
From their premium-quality work to their professional team, to their attention to detail and their proficient productivity, you can't go wrong with this company. I had the great pleasure of working with Adrian on a few projects and his passion for his work and the personal touch that was given to this project produced impressive results. He is extremely responsive, very knowledgeable and takes the time to explore and understand briefs and every time I talk with him, it’s like speaking with a friend who’s also a business partner.
