P&W has maintained a trusted partnership with the UK's leading retailer, Tesco, since 1987. This close collaboration has provided us with unparalleled experience, contributing to Tesco's position as the No. 1 retailer in the UK for over thirty years. Our creative efforts have earned P&W more than 85 design and marketing awards, including Pentawards, Mobius Awards, LIA Awards, and Gramia Awards.
Over the years, our mission has been to keep Tesco relevant to consumers and deliver maximum impact and engagement across all store categories. In the face of intense competition from discount retailers and evolving consumer value perceptions, P&W has risen to the challenge of meeting the highest customer expectations. Our extensive and unrivalled creative and strategic involvement spans multiple categories, including food, beverages, alcohol, health & beauty, and beyond. From large-scale range redesigns and rollouts to innovative paper engineering for a children's tissue range, our design work with Tesco showcases our commitment to excellence and innovation.
Our approach involves a seamless collaboration with Tesco's in-house team, delivering solutions that are not just impactful, but also skilfully crafted. We strive to evolve and maintain Tesco's design system with meticulous consistency, facilitating effortless shopping experiences for customers. P&W goes beyond design, providing comprehensive artworking services as well as photographic management. We orchestrate projects with a diverse array of talent, including illustrators, photographers, and copywriters, ensuring every aspect of the process is expertly coordinated.
For over three decades, P&W has been a trusted ally of Tesco, guiding them through the ever-changing landscape of retail with unwavering dedication. Amidst the fluctuating personnel and company dynamics, our commitment has remained steadfast since the 1980’s, an accomplishment we hold with great pride. This enduring partnership has granted us unparalleled insight into the Tesco brand; we now have a deep and consummate understanding of its own-label offerings. With Tesco commanding a substantial 27.3% share of the UK's grocery market and a projected profit of "at least" £2.8 billion for 2024/25, it's evident that their strategies are yielding remarkable results. At P&W, we are devoted to continuing our support, offering creative solutions to give impetus to Tesco's journey for years to come.
