A uniquely ownable identity that taps into a 17th century farming connection. Key to its success is the encapsulation of British eccentricity. The "curiously crafted" design represents an intriguing tipple, guaranteed to make the taste buds tingle.
Healthy Sales Group engaged P&W to create the brand identity for a range of health-orientated soft drinks. Switchle is a refreshing fermented apple cider vinegar beverage with added invigorating ingredients. The recipe is a favourite with many health-conscious consumers in both the UK and US.
Our creative solution is an encapsulation of British eccentricity with a 17th century farming connection. The use of illustration, decorative typography and quirky Olde English phrases results in a truly unique brand image. Switchle is not only a functional organic health tonic, but also an adult leisure drink that offers a novel teetotal alternative to unhealthy sugary and alcoholic competitor brands.
The result is a "curiously crafted" award-winning design for an intriguing non-alcoholic tipple, guaranteed to make the taste buds tingle. Cliff Moss, MD of the company commented: “We have worked with P&W over many years and continue to find them innovative and in tune with the constantly changing market conditions and branding developments; this has resulted in a closeness in mind-set between our businesses which would be impossible to replace. The market response to these new products is very satisfying to see.”
We have worked with P&W over many years and continue to find them innovative and in tune with the constantly changing market conditions and branding developments; this has resulted in a closeness in mind-set between our businesses which would be impossible to replace. The market response to these new products due to the rebrand is very satisfying to see.
