Crafting a captivating brand and packaging for Addo, a prominent British toy brand, for their array of experiment kit products. This collection is designed to foster learning through the joy of play, igniting creativity, nurturing imagination, and cultivating an interest in STEM subjects.
Crafted by scientists, this engaging collection is meticulously designed to promote experiential learning through the medium of play. Tailored for children aged 8 years and above, the scholastic range comprises 12 diverse products. From the aromatic indulgence of 'Scent-sational Spa' to the explosive marvels of 'Explosions & Eruptions,' and the exploration of 'The Wonders of Water' to the gooey adventures of 'Sludge & Slime,' each product is created to ignite creativity, stimulate imagination, and foster a passion for STEM and other essential play attributes.
In designing the Experimake range, P&W aimed to captivate gift-givers, parents, and grandparents eager to foster educational play. Our packaging strikes a balance between instructiveness and excitement, meeting rigorous standards while ensuring clear product differentiation and range coherence. The dynamic brand logo adds visual appeal and distinctiveness. With over 200 bespoke illustrations and 150 educational booklets, our packaging features doodle-style instructions on graph-paper backdrops, complemented by vibrant photography. This eye-catching range commands shelf presence, standing out against competitors' cluttered packaging.
The award-winning range is now available nationwide in the UK’s largest independent toy store nationwide, The Entertainer as well as Tesco, Asda, The Works and M&S among others.
We were very impressed with P&W’s ability to produce creative and effective design solutions for Experimake. P&W is a pleasure to work with and their vibrant packaging and booklet designs perfectly meet our requirements whilst far exceeding our expectations. We cannot wait to launch the range in September and are delighted and reassured to move forward with P&W as our creative partners.
