Beyond the Chocolate Wrapper
At the heart of this partnership with Ferrero and P&W is our meticulous attention to detail in the creation of captivating packaging for Kinder Surprise and Kinder Chocolate. We have successfully showcased the delectable treats Ferrero has on offer as well as transporting consumers into the whimsical world of Wonka.
P&W's involvement in the Wonka campaign goes beyond the chocolate wrapper; it's about storytelling through all marketing materials. Beyond the packaging, P&W's influence extends to POS solutions, trade advertisements, printed magazine ads, animations for social media, out-of-home marketing initiatives and more. This comprehensive approach ensures that every touchpoint of the Wonka campaign resonates with the iconic Kinder brand.
Each visual element across all the associated marketing materials communicates a narrative, inviting consumers to engage with the product on a deeper level.
A Creative Collaboration with Ferrero
P&W feel that collaboration is at the core of every successful project, and our partnership with Ferrero brand managers exemplifies this principle. We work hand in hand with them to seamlessly blend creativity and strategy to produce “right first time” results. The outcome this time is a campaign that not only tantalises taste buds but also sparks the imagination.
The synergy between P&W and Ferrero, along with the creative brilliance of the Wonka film team, has given rise to a campaign that doesn't just sell chocolate; it sells an experience.
"We are thrilled to have collaborated with Ferrero on the Wonka campaign. Our team has poured our design expertise into every aspect of this project, ensuring that the campaign captures the whimsy and wonder associated with the Wonka brand," said James Randall, Senior Account Manager at P&W.
Leonardo Bertelli, Marketing Director Kinder UK, said "At Kinder, we know how important it is to work with the right partners to deliver the best possible experiences for families who choose our products. We have collaborated with Warner Bros. for many years, and we are extremely happy to be a partner for the promotion of the new exceptional Wonka movie. P&W’s expertise and support have exceeded our expectations in bringing the promotional campaign to life on our packs and point of sale. Our teams have worked collaboratively to ensure a creative result that truly resonates."
Wonka Wonderland: Prizes Galore
What sets the Wonka campaign apart is not only the visual feast but also the promise of an immersive experience for consumers. The campaign, a joint venture between the Kinder brand and Warner Bros, invites participants to embark on a journey to win “magical” prizes.
Based on the curious character at the centre of Roald Dahl's iconic Charlie and the Chocolate Factory (one of the best-selling children’s books of all time), Warner Bros say that the new “Wonka” film "tells the wondrous story of how the world’s greatest inventor, magician, and chocolate-maker became the beloved Willy Wonka we know today".
Starring alongside Timothée Chalamet in the title role are some incredible actors, including Rowan Atkinson, Hugh Grant, Matt Lucas, and Olivia Coleman.
Entering the Wonka prize draw is a simple process. Participants need only visit the campaign website, enter their details, and await the possibility of winning one of the many prizes. With a spotlight on UK family breaks and weekly giveaways of cinema vouchers (for ten weeks), the draw adds an element of excitement and anticipation to the overall Wonka experience. Click here to enter.
Pemberton and Whitefoord's Creative Legacy
The Wonka campaign is a shining example of P&W's dedication to transforming concepts into visually exciting realities. P&W's designs for Kinder Surprise and Kinder Chocolate elevate the treats from confections to portals of joy and excitement.
One of P&W's Founding Partners, Adrian Whitefoord, comments "We have a rich legacy as a design consultancy, going now for over 35 years. We look forward to continuing to collaborate with Ferrero on its plethora of brands, including not only Kinder but also TicTac, Nutella and Ferrero Rocher to name a few, producing everything from stand-out packaging designs to engaging trade ads and captivating point of sale solutions. Ferrero are a wonderful client whom we've worked with for over 15 years. We look forward to working with them for many more years to come."
Conclusion
Kinder's Wonka campaign, with its captivating packaging designs, enticing prizes, and the promise of a cinematic masterpiece, is not just a marketing endeavour; it's an invitation to step into a world where imagination knows no bounds. So, enter the prize draw, savour the magic, and let the Wonka campaign transport you to a realm where every chocolate wrapper holds the key to enchantment!
As well as Ferrero, P&W has worked with companies of all sizes, from Disney, Coca-Cola, and Tesco to start-ups and challenger brands.
In the realm of design, where creativity intertwines with innovation, P&W has once again made waves with its recent collaboration with Ferrero on a campaign for the highly anticipated Wonka film by Warner Bros. As we eagerly await the release of the film next month, P&W takes centre stage in crafting the visual magic that surrounds Kinder Surprise and Kinder Chocolate.
