We are excited to share some exhilarating news from P&W regarding our longstanding partnership with Seicomart, a cornerstone of Japan's retail convenience landscape for over 26 years.

Our collaboration has been particularly highlighted by our involvement in the annual Beaujolais Nouveau project, spanning more than 15 years. We are delighted to share that our latest efforts have garnered recognition with the prestigious Vertex Award for our 2024 wine packaging design, for which we won a bronze.

This year was the 11th Annual Vertex Award and 2024’s competition included entries from 53 countries, each representing the absolute best in own-label package design from around the globe.

The Art Director for the project was P&W Co-Founder, Adrian Whitefoord, as it has been every year for almost two decades, and this year’s labels were designed and illustrated by Krupali Patel who has been with the company for three and a half years.

Our journey with Seicomart is a story brimming with innovation and evolution. Not only have we contributed cutting-edge designs, but we've also witnessed the transformation of this iconic annual event over the years. Infused with a distinctive UK/European sensibility, our approach to packaging for the retailer has consistently reshaped the visual identity of its offerings, setting them apart in the crowded Japanese marketplace.

Central to our collaboration is the Beaujolais Nouveau project, an annual opportunity for us to stretch our creative muscles and craft bespoke experiences. Through collaborations with talented artists and illustrators, we've curated a collection of imagery that captures the essence of this cherished wine tradition.

Beaujolais Nouveau, with its roots in the French terroir, holds a special place in the hearts of wine enthusiasts worldwide, celebrated with fervour both in Japan and beyond. Take a look at this blog, which is all about our annual Seicomart Beaujolais Nouveau project, and discover why this wine resonates so deeply with the Japanese.

For those interested in exploring more about our work for Seicomart, click here to view our website case study, where you can view some previous designs.

Stay tuned for more updates and insights into our creative journey with Seicomart, as we continue to push the boundaries of design and innovation in the world of retail packaging.

Cheers!

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‍As a full service creative agency, P&W’s creative solutions stem from an understanding of innovative market research, design strategy, branding, 2024 market trends and packaging innovations. P&W is so much more than just a packaging design agency, we are involved with all facets of bringing a brand to life.

If you want to discuss the needs of your retail brand, get in touch today.

Whether you want to discuss our innovative design solutions, our corporate branding services or how we would create the best packaging design strategy and solution for your brand or own-brand range, we’re here to talk. Giving brands a voice since 1987.

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